Branding & Marketing

A brand image that is well perceived here may not be received the same way by people from other cultures. How do you secure the loyalty of your global customers using your brand? By marketing-communications strategies that are personalized for each targeted region. Speak their language and adapt your branding for their culture!

Don’t be content with a simple translation of your logo and slogan. Marketing, textual, visual (shape and color) and communicational adaptations are paramount to penetrate new markets. Our multicultural consultants accompany you for:

• Pilot study and market research in China, Hong Kong, Macau, Taiwan, Japan and Korea;
• Marketing-communications strategies for Asian markets;
• Elaboration and launching of your advertizing campaign;
• Legal services and trade mark registration of brand names in Asian countries;
• Reservation of domain names .cn .hk .tw .jp .ko .asia .中国 .公司 .网络